BEM UNESA Provides Students with Business Insights and Skills through Entrepreneurship National Seminar

Unesa.ac.id. SURABAYA-The Student Executive Board (BEM) of Surabaya State University (UNESA) held a national seminar on entrepreneurship with the theme “How To Become A Young Entrepreneur In The Era of Society 5.0” at the 11th floor Auditorium, UNESA Rectorate, Campus 2 Lidah Wetan, on Saturday (9/11/2024).

The seminar aimed to foster a creative and innovative spirit towards independent and sustainable entrepreneurship for students. The speakers were Ciputra University (UC) professor, Tommy Kaihatu, and Gresik young entrepreneur and founder of CV Sheriz Cipta Inspirasi, Shelma Ayu Desearsa.

The chief executive, Adli Muhammad Zaky said that the spirit of flexibility needs to be trained by young entrepreneurs. That's why the purpose of this activity is to equip students with entrepreneurship insights directly from experts and practitioners.

“An entrepreneur is not only required to have a strong business vision-mission, but also to have high adaptability to the technological and social environment,” he said.

Vice President of BEM UNESA, Wika Sufyan Hidayat expected sustainable results from this activity. “With the hope that the organizers and participants can bring the experiences that will be conveyed by our two speakers, will become valuable young entrepreneurial knowledge to be passed on to posterity,” he hoped.

The forum discussed the development of the era of human civilization that began with hunting (1.0), farming (2.0), relying on industrial mass production (3.0), digital style (4.0), to artificial intelligence technology (5.0).

Indonesia is still in the process of transitioning from the era of digitalization to the era of artificial intelligence. Each civilization of society brings innovations that can facilitate human activities.

For example, in the Society 5.0 era, the Jakarta Smart City (JAKI) application innovation has successfully integrated more than 40 public services to be more efficient, as well as digital Telemedicine products and Siloam Hospital Electronic Medical Records that benefit many patients.

Innovations like these can happen because there is a mindset that builds a person's habit of venturing out of comfort zones and monotonous systems. Called an entrepreneurial mindset, this mindset helps young entrepreneurs become individuals who accept failure and uncertainty as part of learning and opportunities for success.

The UC professor who is familiarly called Prof. Tommy said, this entrepreneurial mindset is formed from a growth mindset, which is a mindset that encourages young entrepreneurs to want to continue learning and developing according to their talents and talents. “When facing failure, look for a group of friends who can be an encouragement during entrepreneurship so that it doesn't feel heavy,” he said.

In starting a business, one must have a well-thought-out entrepreneurial product or service plan, then the next step is to dare to start. As a Gresik Young Entrepreneur who successfully markets her beauty products (Sheriz) in 30 major malls in Indonesia, Shelma Ayu Desearsa emphasizes the need for a start-up mentality.

According to her, entrepreneurs should not be afraid of criticism and prejudice from others. “My products were thought to be just re-packaging, even though we created the product formulation, fragrance and texture ourselves. So we must dare to defeat the judgment of those people,” said the UNESA alumnus.

All businesses can start from simplicity. “Young entrepreneurs can start from small things. For example, first post the product on Instagram, offer it to friends around you, make the logo, build the brand, start looking for relationships,” he added.

If you don't dare to try and start a business, then young people who actually have entrepreneurial skills will not experience how to sell or do business. Starting from her product that went viral on Tiktok when she was 19 years old, Shelma motivated participants to dare to follow up on their business ideas.

Attributed to artificial intelligence (AI), entrepreneurial activities are reflected in the collaboration between technology and humans. This is shown by the use of Google Maps, which navigates road trips with the help of AI systems, to Chat-GPT, which is a tool for providing extensive information that is a product of the Society 5.0 era.

“Activities such as video editing, promotion and advertising are also getting easier. But we still have to learn and have skills, so that we are not completely replaced by technology,” he explained.

As a form of appreciation, BEM UNESA provided souvenirs for both speakers, complete with speaker certificates. Two UNESA student participants, Nabila Azahra and Cahya Nastiti, were also recognized for their activity, and were presented with Sheriz beauty product samples.

This activity was attended by the Head of Sub-Directorate of Ormawa and Alumni Development of UNESA Agung Setiawan, lecturers and student participants of the 'House of Champions' Campus.[*]

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Reporter: Joy Nathanael (Fisipol)

Editor: @zam*

Photo: Entrepreneurship National Seminar Committee 

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